In the ongoing search for talented employees, your company has decided to move beyond the job boards and into the world of social hiring. So, what’s the best way to attract candidates on social media?
Here are seven tips to launch or improve your program.
Know Your Audience
The first step is to identify where your candidates are. For example, you may develop an elaborate LinkedIn strategy only to discover most of your applicants use Instagram. Of course, this doesn’t mean you don’t need a LinkedIn page. However, put your focus on the channels most likely to produce results.
Maintain Company Pages
According to a recent study, 59 percent of employees said they decided to accept a job, in part, because of the business’s social media presence. (Forbes, 2018) In other words, candidates are checking up on YOU. If your social media accounts are nonexistent, incomplete or out-of-date, your potential employees may look elsewhere. Create and complete company profiles, post regularly and provide high-quality and engaging content to sell your brand.
Add Pictures to Your Posts
Typing up a Help Wanted ad seems so simple. Is it worth the extra time and effort to find and/or design images to go along with posts? The answer is a resounding Yes! According to Hubspot, Facebook posts with images see 2.3 times more engagement, while Tweets with images receive 150% more retweets.
Hashtags, on platforms such as Twitter and Instagram, provide a fast way for people to search for information. Many organizations apply specific hashtags like #LifeAtDisney and #disneyjobs. Other useful hashtags may be broad or career specific. Examples include #hiring, #employment, #receptionist and #nursingjobs.
Time Posts to Increase Engagement
You may decide to tackle your social recruiting agenda at 11:00 a.m. on a Tuesday morning, but your potential applicants won’t be online until Tuesday evening. Don’t worry. There are plenty of social media scheduling tools available, and many offer free limited plans or trial memberships.
Ask Your Employees to Get Involved
In 2018, Facebook announced the platform would prioritize meaningful interactions from friends and family over content from organizations. These types of policy changes make it more difficult for your business’s job ads to appear on someone’s feed, unless your employees like, share or comment on the post thus pushing it forward to family and friends. Provide training and a company-wide social media policy so your employees can help promote job openings, as well as your overall brand.
Track and Optimize Your Results
Finally, pay attention to what is working and what isn’t, so you can regularly re-evaluate and improve your social media hiring strategy. You can collect data through built-in tools such as Facebook Insights, scheduling tools or other third-party vendors.
Could You Use Help With Recruiting?
If your organization is struggling to fill empty spots, Aventure Staffing is here for you! We place medical, clerical and office professionals throughout the Midwest. Learn more about our personalized hiring solutions today!