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Write a cover letter employers will actually read

AVENTURE — Don’t fall into the trap! Cover letter can be an effective way to stand apart from the applicant crowd. But the formulaic approach by many job-seekers grabs the recycle bin before a second look. Why?

You must be brief, yet compelling in your cover letter. And mostly importantly, know your audience. Try these insightful guidelines and other shared by Lifehacker in this post.

Every time you apply for a job your audience changes. The job changes. Chances are you’ve changed a bit, too. While you can certainly re-use elements from previous cover letters when they are applicable, it’s very important to remember that the exact same cover letter is going to have a different impact on different people. As you go ahead and apply for different jobs, remember that they are different. You’ll want to craft your cover letters to express that.

Read the full article here.

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